SUbscription Campaign

PROJECT: 2018-19 Season Subscription Campaign
ORGANIZATION: Houston Symphony
ROLE: Creative Director/Designer

Led the creative team on developing concepts and design, art directed photo shoots with musicians, collaborated with marketing team members in implementing a cohesive sales message, and worked with outside vendors to produce all materials.

The Houston Symphony launched their 2018-19 concert season in January 2018. The season included three product lines; an 18-concert Classical Season, a 9-concert POPS Season, and a 4-concert Family Series. Materials included targeted renewal brochure, 6 sets of new subscriber acquisition materials, emails, direct mail, targeted display and social ads, and site signage.